Founded in 1998, The Big Five Rooibos Company (Pty.) Ltd. today boasts the reputation of being the world's leading rooibos tea estate. By being the only rooibos marketing company who solely markets estate produced rooibos tea, the company truly differentiates itself from its competitors.

The company exports top of the range rooibos tea in bulk and under the African Dawn brand name.  The global appeal of the African theme and the international demand for quality South African products have served as the driving force behind the development of this product range.

• Our mission is to market South Africa's rich, natural heritage through premium-quality and truly South African products.
• Our vision is a reflection of the spirit of the African Dawn range:  top quality products, backed by first-class service.

At the helm of the company stands a dynamic team that draws deeply from a combination of invaluable experience, business acumen and visionary leadership, geared at catapulting the company into an even higher orbit of success.

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